Using Direct Mail Maps for Personalized Mailings
So you want variable maps on your mailers to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work! DESIGN AND SPECS Your first step is deciding...
View Article9 Digital Presses and Personalized Digital Books
Well the final 3 new digital presses are almost completely installed. Special thanks goes out to our electrical teams and contractors for the building modifications and the massive grid of wires,...
View ArticlePersonalized Digital Variable Book Printing
We’re printing our first digital booklets! Digital variable data printing at CSG Direct Mail has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the...
View ArticleFREE Personalized Mobile Sites for USPS QR Barcode Summer Sale
The most remarkable direct mail offer ever presented. So the USPS is having another QR Barcode Summer Sale. This time they have added a twist. The QR Barcode must take the user to a Personalized...
View ArticlePaul Erickson joins CSG Direct Mail
When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and...
View ArticleQuality Control, Your life depends on it!
Quality Control is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both...
View ArticleHow Triggered Direct Mailings Work
Triggered mailings are mailings that go out every single day that nobody has to micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the...
View ArticleNew Direct Mail Folding and Tabbing Requirements
New rules for Folded Self-Mailers (FSMs) and Tabbing become effective January 5, 2013. Are you ready? Yes, you read it right. More changes from the post office. This time they say the changes will...
View ArticleSQL Address Correction over the web (CASS)
I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings...
View ArticleRecapture Inactive Casino Customers
Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably...
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